T(w)eens Don’t Tweet? They May Start Soon

October 7, 2009

[For the original article from ReadWriteWeb, click here]

“Teens don’t tweet.” Over the past few weeks, this fact has been reported time and time again from analysts, bloggers, and even mainstream media. Why the obsession with the teenage crowd on Twitter? Perhaps it’s simply because adults can’t believe that, for once, they’re the group responsible for the birth of an internet phenomenon and not the other way around. But before all you adults get too comfortable with your Twitter dominance, take a look at the recent data from comScore. It appears that the youngest Twitter users – those in the 12-24 bracket – are now the fastest growing segment of Twitter’s population. So the kids don’t tweet? Looks like they may start really soon if this new data is to be believed.

Kids Don’t Use Twitter

According to a recent article in the New York Times, teens are more likely to use text messaging than Twitter for keeping up with their friends. Today’s teens feel somewhat uncomfortable with the public nature of the communication that takes place Twitter, and, besides, they just don’t see the point in broadcasting what they’re doing to the whole world. Yet even without this age group’s participation, Twitter has seen amazing success, proving the point that a new technology does not have to be adopted by this young group of users in order to make it big.

Twitter’s Youth Sees Growth

Although Twitter didn’t attract the teens from the onset, that could still change. In fact, it looks like that change may already be underway. A newly released chart from comScore breaks down the age groups of Twitter users and plots each group’s growth over time, relative to audience. The most surprising revelation from this chart is the steep incline seen in the age group 12-24. Over the past few months, this group’s participation levels have been increasing dramatically.

In reading the chart, a score of “100” means that the age group on Twitter is represented in perfect proportion to how much that age group uses the rest of the Internet as a whole. Go over 100 and that means the age group is represented more heavily on Twitter than they are represented on the rest of the web. In July, those aged 12-24 scored a “121” – a score that was only in the mid-70’s a mere six months ago.

Statistics Can be Misleading

But wait – a quick glance at these statistics can be misleading. At first, it appears that the chart simply shows the increasing participation levels of the teens (and young adults) on Twitter. While that may be true, it’s important to note that the actual number of younger users on Twitter is still much lower than those of their adult counterparts. In fact, the New York Times recently reported that only 11% of Twitter users are aged 12 to 17 according to comScore.

Plus, there’s the fact that the age group 12-24 represents an odd way of breaking up the demographics. Why not 12-18 instead? With this particular slice of Twitter’s user base, there’s no way to tell how many users are teens versus how many are young adults in their 20’s.

Finally, what the chart is showing is audience growth as compared to the rest of the Internet as a whole. That’s also a an interesting way of charting the demographics of Twitter, to say the least.

All that being said, the data seen here is still valuable to some extent. It’s interesting to see this market segment’s growth, even if it’s sliced and diced in this odd way. But does this mean that teens are going to start tweeting sometime soon? Let us know what you think in the comments.

How Twitter Can Make History

June 25, 2009

Time for us to enjoy another video from the great intellectual resource that is TED. This time we’re watching Clay Shirky, a veritable “internet philosopher”, talk about the internet as a new form of media, and its place in our world. Or rather, our place in its world. I’m posting it here because it interestingly parallels the very first post I made on this blog.

Disclaimer: The video is about 17 minutes long. In the interest of appeasing our ever shrinking attention spans and the lack of free time in the work day, I’ll give you a quick summary. Read it with the knowledge that Mr. Shirky does a much better job presenting his points, and with the plan to watch the video later.

Basically, Shirky starts off by talking about the evolution of technology as a social tool. He describes how social technology, from the printing press to the telephone to the television, are effective either as 1 to 1 communication or as 1 to many communication. The Internet is the first vestige of many to many communication. He also explains how Internet’s nature is to absorb all other past forms of media, which we see occurring now and will surely see in more abundance in the future.

Mapping the Internet

Mapping the Internet

According to Shirky, the key to the “many to many” communication of the internet is the fact that it allows everyone to be both a producer and a consumer of media. Whereas with something like television, a message was crafted and then distributed from a relatively small group of producers to the wider consumer audience, with the internet, anyone can say anything they like, and anyone else can receive that message. The benefits of the simultaneous consumer/producer role was evidenced through the recent earthquakes in China. Shirky explains how citizens using the internet were the first to report the earthquakes which China traditionally tries to cover up. We also see the benefits of social internet through the protesting in Iran. Our traditional media outlets have been cut off from reporting in Iran, and as a result, social media through the internet has become a primary source of information.

Purposeful Twittering: Iranians Twitter Too

Purposeful Twittering: Iranians Twitter Too

Shirky concludes with the idea that what used to be the monologue of media, the producers forming a message which they distribute to consumers, is now a dialogue. What’s more, the dialogue is only part of a larger conversation among the audience as a whole. Now this huge audience of amateurs, a group substantially larger than the professional elite, can talk to one another en masse. Shirky postulates that as a result of this, the majority of our media, now and in the future, will be produced by the amateur crowd.

Shirky’s conclusion is that the internet as a new form of communication is less about the traditional methodology: craft a single message, send it to the masses, and more about creating environments for fostering groups of people who then converse.

The final question Shirky asks to end his talk is one which you as someone interested in marketing on the internet should consider, both as a producer and a consumer: As someone trying to reach people, how do you take advantage of this new media environment?

I think that’s a question we’re constantly endeavoring to answer through this blog, and a problem Pathfinder is consistently solving for its clients.

10 Dumb Ideas for Business, Marketing and Life

May 19, 2009

1. Networking Organizations – Givers Gain

  1. What is your most beneficial Networking organization (business, personal, fun)? How can you make it better? Would appreciate your comments and suggestions below.
  2. Is there some other similar organization you can join that will add to your Network?
  3. Checkout

i. http://www.bninjpa.com/

ii. http://www.eonetwork.org

iii. http://www.ypo.org/

2. LinkedIn – Top Execs at Your Fingertips

  1. If you could contact someone you don’t know, but could really help you and your career, who would it be?

i. Try finding them: http://www.linkedin.com/

ii. Try being One of THEM!

iii. “Invite” me – I’ll accept and you can see a good example: http://bit.ly/WpuJS

3. Professional Web Site – Project Your Image and Ideas

  1. Do you have a web site now? Does it generate the results you want? If not, do something about it today!
  2. Resources

i. http://outofchaos.com/

ii. http://smallbusiness.yahoo.com/ecommerce/

4. Email Marketing – Not SPAM

  1. It’s 5 times easier to sell to existing customers than to generate new ones.
  2. What is ‘Keep in Touch’ Marketing?
  3. Resources

i. http://outofchaos.com/

ii. http://www.constantcontact.com

5. Speed Matters – Sales, Cash Flow, Customer Service

  1. This is a big topic, but there is a way to

i. Increase your sales this year by 16% without selling anymore customers

ii. Triple your Cash Flow

iii. Radically improve customer service

…. Call or Email Me for More.

6. Twitter – Go Global

  1. Reserve your NAME before somebody else does.
  2. Search on your favorite topics
  3. ‘Follow’ Interesting people
  4. Build your following/audience/personal brand
  5. Soft-sell your Audience.
  6. Resources

i. http://twitter.com/

ii. http://search.twitter.com/

iii. https://outofchaosblog.wordpress.com/

7. YouTube – The New Search Engine

  1. Create Your Own Video or Demo

i. http://camstudio.org/

ii. http://www.voiceittoday.com/

b.   Signup and Load it on YouTube

i. Signup: http://www.youtube.com/

ii. How to: http://www.youtube.com/t/yt_handbook_produce

iii. Annotate it http://www.youtube.com/watch?v=UxnopxbOdic

c. Use YouTube to Advertise Yourself

i. http://www.youtube.com/t/advertising

8. Find a Mentor – Learn faster and Better

  1. Benefits and How to Find a Good One:

i. http://bit.ly/k8zqp

9. Become an Expert – Start a Blog

  1. What can you or are you an Expert in?
  2. What makes you an Expert?
  3. How do other people know you are an expert? How to publicize it.
  4. Ideas: write a Book. Start a Blog, Teach, Consult, Get a Degree.
  5. Do people pay Experts more? How does an Expert create value?
  6. Places to promulgate your expertise”

i. http://wordpress.com/

ii. http://www.wikipedia.org/

iii. http://www.mahalo.com/answers

iv. http://answers.yahoo.com/

v. http://vark.com/

10. Travel – Meet, Inspire, Refresh

  1. Networking in the Sky: http://bit.ly/17vfK2

Twitter Name Goldrush Is On!

May 8, 2009

Below is a Letter I sent to all my clients, I thought you might find the information useful, if not important. . . . .

Dear Friend and Client,

From time-to-time, I like to alert our clients and friends of Internet related issues and opprtunites that require immediate action.

Reserve Your Company Name on Twitter Today for free . . .
. . . or Somebody Else Will!

Just as Domain Names have become extremely valuable, Twitter Names are being swept up. Perhaps your most valuable NAME is your company, brand or personal name. I would recommend that you go to Twitter today and Join! If you wait, somebody else may take your Name(s).

But wait! It’s going to ask you for a Username and this is very important. If it’s a business with a strictly business intent, reserve your business name, e.g. ABCWidgets. Names on Twitter will become almost as important as your domain name – so you should reserve it in any case. Note: Twitter will only allow you to use one unique Email address per account, so if you need or want multiple accounts, you will need multiple Email addresses. If you need help with this, contact us.

In addition, I recommend reserving your personal name as it is less commercial and this is very much a ’soft sell’ medium. You may also want to separate your personal use from your business use. So my Twitter Name is ‘charlielevin.’ If I did it again, it would be “CharlieLevin” with caps just to make it easier to read. You can look me up at http://twitter.com/charlielevin Click the ‘Follow’ button below my picture so I can send more info on how to take advantage of this new medium.

Thank you for your business and your friendship. Together, let’s make this a very successful 2009!

All the Best,

Charles Levin | President | Office (908) 713-1700 X 27
“Business, Internet and IT Solutions” | Web: www.outofchaos.com
Skype: charlie.levin|Twitter: http://twitter.com/charlielevin

Pathfinder Newsletter

March 20, 2009

Twitter Your Way To Success

As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.

As background, you have to understand that there is a new tsunami of Internet activity unlike any I have seen since I began this business in 1995. What is it and where does it come from?

Social Interaction is driving everything! Sites from Match.com to Facebook are drawng the most activity. The real power of these sites and the category killers like Google and Ebay are when the technology enables something that never happened before. We call that the ‘Digital Advantage.’ For example, Ebay brought a worldwide audience to see and buy that old piece of junk(or in my case kitchen cabinets for $1500) that you were going to throw in the garbage anyway.

So what’s the new Killer Application of Social Interaction? It my opinion, it’s Twitter.com It allows thousand/millions of people worldwide to converse globally instantly in short – max. 140 character bursts. It starts with some of that original early Internet feeling of you help me, I’ll help you but morphs into much more. The paragigm is different. It pushes you to be more creative and more observant.

OK that’s nice, but how do I make money? At first, it’s not obvious, because it looks like people are just chatting away, but here are some more direct examples:

  1. Frequent reference to and mention of your web site – GoodEater
  2. A Backgound that pitches you – DanTanner
  3. Large Number of Followers. This company makes 90% of its Sales from Twitter! Boxee
  4. A great Video from The Founder: Evan’s Video

Want to find out more about how to make this work for you…

Call me – let’s talk about it.

Oh and do sign up and Follow Me…You’ll see the commercial strategy evolve for us at Twitter over the next few weeks: My Twitter

Here’s a good ‘How to Get Started’ from my friend Tony Hsieh, CEO of Zappos: START

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