Is Google Wave The Future Of The Social Internet?

July 7, 2009

If you haven’t heard of Google Wave, prepare to find out a lot more about it in the coming year. So what is it? 

Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client.

The Big Deal

Communication Consolidation: What’s amazing about Wave is that it takes every social media platform you’ve used separately since social media first came into public use and consolidates them in real-time. All your communications with individuals is tracked across every platform imaginable like AIM, email, twitter, and facebook and combined into a “wave”.

Really Real-Time: By real-time, they mean really real-time; you can see exactly what someone else is typing, character by character.

Communication History Playback: Waves are also continuous and essentially infinite. You will be able to look back through the entire history of your consolidated conversations with any individual since your initial implementation of Wave. You can also playback any part of a wave if you wish. You can see how this would be useful for business interactions.

Drag-and-Drop File Sharing: Wave also has drag-and-drop file sharing, attachments are a thing of the past.

Open For Development: Wave is completely open source and developers can build things akin to facebook apps, bots, and games within waves.

Embedability: In a way, this may be one of the most exciting features of Wave, when combined with its other functions. Waves can be embedded in any third party website. Right now, Google is working on implementing Wave with Youtube. This could mean that the dynamic and active waves could replace the static comments we’re used to. Overall, waves could have a huge effect as far as creating and invigorating communities.

What Does Wave Mean For Our Current Social Media Sites?

One might worry that this signals the end for communication platforms like Facebook, Twitter, Email, and IM, but I don’t think that’s the case. Google isn’t looking to supplant your traditional communication mediums. Instead, it’s looking to improve them by making them work together. The prospect of carrying a conversation across all those mediums in an organized thread is an exciting thing. If Wave is a success, it could be a look into the future of our internet communication, where all the pieces we’ve been working with are finally fit together. If you’re in business and want to stay on top of the next potential encompassing communication platform, then stay on top of the Wave. Here’s an article for reference and Google’s own Preview Video.

How Twitter Can Make History

June 25, 2009

Time for us to enjoy another video from the great intellectual resource that is TED. This time we’re watching Clay Shirky, a veritable “internet philosopher”, talk about the internet as a new form of media, and its place in our world. Or rather, our place in its world. I’m posting it here because it interestingly parallels the very first post I made on this blog.

Disclaimer: The video is about 17 minutes long. In the interest of appeasing our ever shrinking attention spans and the lack of free time in the work day, I’ll give you a quick summary. Read it with the knowledge that Mr. Shirky does a much better job presenting his points, and with the plan to watch the video later.

Basically, Shirky starts off by talking about the evolution of technology as a social tool. He describes how social technology, from the printing press to the telephone to the television, are effective either as 1 to 1 communication or as 1 to many communication. The Internet is the first vestige of many to many communication. He also explains how Internet’s nature is to absorb all other past forms of media, which we see occurring now and will surely see in more abundance in the future.

Mapping the Internet

Mapping the Internet

According to Shirky, the key to the “many to many” communication of the internet is the fact that it allows everyone to be both a producer and a consumer of media. Whereas with something like television, a message was crafted and then distributed from a relatively small group of producers to the wider consumer audience, with the internet, anyone can say anything they like, and anyone else can receive that message. The benefits of the simultaneous consumer/producer role was evidenced through the recent earthquakes in China. Shirky explains how citizens using the internet were the first to report the earthquakes which China traditionally tries to cover up. We also see the benefits of social internet through the protesting in Iran. Our traditional media outlets have been cut off from reporting in Iran, and as a result, social media through the internet has become a primary source of information.

Purposeful Twittering: Iranians Twitter Too

Purposeful Twittering: Iranians Twitter Too

Shirky concludes with the idea that what used to be the monologue of media, the producers forming a message which they distribute to consumers, is now a dialogue. What’s more, the dialogue is only part of a larger conversation among the audience as a whole. Now this huge audience of amateurs, a group substantially larger than the professional elite, can talk to one another en masse. Shirky postulates that as a result of this, the majority of our media, now and in the future, will be produced by the amateur crowd.

Shirky’s conclusion is that the internet as a new form of communication is less about the traditional methodology: craft a single message, send it to the masses, and more about creating environments for fostering groups of people who then converse.

The final question Shirky asks to end his talk is one which you as someone interested in marketing on the internet should consider, both as a producer and a consumer: As someone trying to reach people, how do you take advantage of this new media environment?

I think that’s a question we’re constantly endeavoring to answer through this blog, and a problem Pathfinder is consistently solving for its clients.

10 Dumb Ideas for Business, Marketing and Life

May 19, 2009

1. Networking Organizations – Givers Gain

  1. What is your most beneficial Networking organization (business, personal, fun)? How can you make it better? Would appreciate your comments and suggestions below.
  2. Is there some other similar organization you can join that will add to your Network?
  3. Checkout




2. LinkedIn – Top Execs at Your Fingertips

  1. If you could contact someone you don’t know, but could really help you and your career, who would it be?

i. Try finding them:

ii. Try being One of THEM!

iii. “Invite” me – I’ll accept and you can see a good example:

3. Professional Web Site – Project Your Image and Ideas

  1. Do you have a web site now? Does it generate the results you want? If not, do something about it today!
  2. Resources



4. Email Marketing – Not SPAM

  1. It’s 5 times easier to sell to existing customers than to generate new ones.
  2. What is ‘Keep in Touch’ Marketing?
  3. Resources



5. Speed Matters – Sales, Cash Flow, Customer Service

  1. This is a big topic, but there is a way to

i. Increase your sales this year by 16% without selling anymore customers

ii. Triple your Cash Flow

iii. Radically improve customer service

…. Call or Email Me for More.

6. Twitter – Go Global

  1. Reserve your NAME before somebody else does.
  2. Search on your favorite topics
  3. ‘Follow’ Interesting people
  4. Build your following/audience/personal brand
  5. Soft-sell your Audience.
  6. Resources




7. YouTube – The New Search Engine

  1. Create Your Own Video or Demo



b.   Signup and Load it on YouTube

i. Signup:

ii. How to:

iii. Annotate it

c. Use YouTube to Advertise Yourself


8. Find a Mentor – Learn faster and Better

  1. Benefits and How to Find a Good One:


9. Become an Expert – Start a Blog

  1. What can you or are you an Expert in?
  2. What makes you an Expert?
  3. How do other people know you are an expert? How to publicize it.
  4. Ideas: write a Book. Start a Blog, Teach, Consult, Get a Degree.
  5. Do people pay Experts more? How does an Expert create value?
  6. Places to promulgate your expertise”






10. Travel – Meet, Inspire, Refresh

  1. Networking in the Sky:

Cutting Edge Technology: The Sixth Sense

March 23, 2009

In the 80’s, the idea of “virtual reality” was all the rage. Virtual reality was supposed to be a simulated version of the real world, or an imaginary one, which one could experience as if it were reality. With an innovative combination of existing technologies, Pattie Maes and Pranav Mistry have created a way to project your computer onto reality. Here we have the ultimate portable computer, and an interesting look at an extreme direction technology could be going. Every day the internet and personal computers are getting more ingrained in our day to day lives. The ubiquity of smart-phones and the emergence of ultra-portable laptops is only the beginning.

Description:This demo — from Pattie Maes’ lab at MIT, spearheaded by Pranav Mistry — was the buzz of TED. It’s a wearable device with a projector that paves the way for profound interaction with our environment. Imagine “Minority Report” and then some.

Pathfinder Newsletter

March 20, 2009

Twitter Your Way To Success

As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.As I said last month, I still strongly believe we are entering the greatest period of opportunity in our lifetimes this year. This month begins a series on how to take advantage of it.

As background, you have to understand that there is a new tsunami of Internet activity unlike any I have seen since I began this business in 1995. What is it and where does it come from?

Social Interaction is driving everything! Sites from to Facebook are drawng the most activity. The real power of these sites and the category killers like Google and Ebay are when the technology enables something that never happened before. We call that the ‘Digital Advantage.’ For example, Ebay brought a worldwide audience to see and buy that old piece of junk(or in my case kitchen cabinets for $1500) that you were going to throw in the garbage anyway.

So what’s the new Killer Application of Social Interaction? It my opinion, it’s It allows thousand/millions of people worldwide to converse globally instantly in short – max. 140 character bursts. It starts with some of that original early Internet feeling of you help me, I’ll help you but morphs into much more. The paragigm is different. It pushes you to be more creative and more observant.

OK that’s nice, but how do I make money? At first, it’s not obvious, because it looks like people are just chatting away, but here are some more direct examples:

  1. Frequent reference to and mention of your web site – GoodEater
  2. A Backgound that pitches you – DanTanner
  3. Large Number of Followers. This company makes 90% of its Sales from Twitter! Boxee
  4. A great Video from The Founder: Evan’s Video

Want to find out more about how to make this work for you…

Call me – let’s talk about it.

Oh and do sign up and Follow Me…You’ll see the commercial strategy evolve for us at Twitter over the next few weeks: My Twitter

Here’s a good ‘How to Get Started’ from my friend Tony Hsieh, CEO of Zappos: START

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