The most common question I hear from clients is, “How do I make money from all this Social Media Stuff?” That is the $64 million dollar question and technology companies, advertising agencies, PR firms, and thousands of entrepreneurs are scrambling to answer it.
However, like anything new, 98% of it is either fluff or failure and 2% is of great value. So let’s forget the 98% and focus on the 2% that matters to you and me. First, let’s go to where the action is Twitter and Facebook. Between them are over 300 million members – many visiting and posting multiple times per day. They are interested in a lot of stuff that has nothing to do with your product or service, but some of them are interested at least some of the time. Now the trick is to find them, engage them and get them to come to you. This is where most efforts fail for lack of strategy and know-how.
So here are are 5 Things you and your business can do to make Social Media work for you:
1> Get in the Game: either you, or someone you hire, needs to establish Facebook and Twitter Accounts; post stuff that people may find interesting both personal and professional – maybe even political. DO NOT blatantly promote or advertise your service.
2> Build your Audience: the more people that you invite and Friend or Follow you, the more responsive they will be and the greater the odds they will call on you for your product or service when they need it.
3> Triangulate for Results: cross-link all the activity, content, posts, status updates to each other and your web site. See the illustration on this page. If you do this effectively, you will create a chain-reaction or a cascade of visitors to your Blog and Web Site.
4> Make Sure your Web Site helps convert a high percentage of these new visitors to customers. Professional design, branding, credibility and message are key. Get help with this! Contact us or another talented firm. There is both art and science to making your web site sell for you.
5> Do it over again. All these media will keep evolving and changing. It is constant learning and testing. If it works, do more of it. If it doesn’t work, either change your approach or stop doing it. Just makes sense – doesn’t it?
So after all this, our client asks, “Who has time for all this?” The answer is that most business people are busy focusing on their own business and don’t have the time, expertise, or even the inclination to do all this. But it is worth it! If you are not doing it, you can bet your competitor is and grabbing all that business.
[Warning: shameless self-promotion!] That’s where we come in. Pathfinder not only designs and develops winning web sites, but will set up, manage and maintain your social media sites, blogs and Email and triangulate them for results. Maybe we can help you?