Google Wave is a real-time communication platform. It combines aspects of email, instant messaging, wikis, web chat, social networking, and project management to build one elegant, in-browser communication client.
The Big Deal
Communication Consolidation: What’s amazing about Wave is that it takes every social media platform you’ve used separately since social media first came into public use and consolidates them in real-time. All your communications with individuals is tracked across every platform imaginable like AIM, email, twitter, and facebook and combined into a “wave”.
Really Real-Time: By real-time, they mean really real-time; you can see exactly what someone else is typing, character by character.
Communication History Playback: Waves are also continuous and essentially infinite. You will be able to look back through the entire history of your consolidated conversations with any individual since your initial implementation of Wave. You can also playback any part of a wave if you wish. You can see how this would be useful for business interactions.
Drag-and-Drop File Sharing: Wave also has drag-and-drop file sharing, attachments are a thing of the past.
Open For Development: Wave is completely open source and developers can build things akin to facebook apps, bots, and games within waves.
Embedability: In a way, this may be one of the most exciting features of Wave, when combined with its other functions. Waves can be embedded in any third party website. Right now, Google is working on implementing Wave with Youtube. This could mean that the dynamic and active waves could replace the static comments we’re used to. Overall, waves could have a huge effect as far as creating and invigorating communities.
What Does Wave Mean For Our Current Social Media Sites?
One might worry that this signals the end for communication platforms like Facebook, Twitter, Email, and IM, but I don’t think that’s the case. Google isn’t looking to supplant your traditional communication mediums. Instead, it’s looking to improve them by making them work together. The prospect of carrying a conversation across all those mediums in an organized thread is an exciting thing. If Wave is a success, it could be a look into the future of our internet communication, where all the pieces we’ve been working with are finally fit together. If you’re in business and want to stay on top of the next potential encompassing communication platform, then stay on top of the Wave. Here’s an article for reference and Google’s own Preview Video.