Understanding Google Adwords

March 19, 2009

Google, one of the biggest internet giants since its invention, subsists entirely on ad revenue. Google gives businesses a chance to be involved in its success through its Google Adwords tool. Though the process of creating and using an Adwords account is generally pretty simple, there are some intricacies which advertisers often don’t quite grasp. As a result, advertisers using Adwords often find themselves neither losing nor gaining any revenue. This video, narrated by Google’s chief economist Hal Varian, explains how to truly take advantage of Google Adwords’s enormous potential to create much more visibility for your website. At the very least, it’ll convince you that Google keeps to their motto, and truly is not evil. Check it out.

Description: “Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.”

Pathfinder Consulting is Entering the Blogosphere!

March 18, 2009

Pathfinder is taking another forward leap into the technological world by starting our own blog. Here we’ll update you on our new projects and ideas, as well as our opinions on the newest and coolest technologies to hit the web. Stop by the “About Pathfinder” page to get an idea of what we’re all about, or head over to the Pathfinder homepage to glean a full understanding of what we can do for you. Enjoy our blog and stop by often for future updates!

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